Meet the Founders

In 2023, Elisa Rueda and Jenn Seeger met in Cabo San Lucas, where they both reside. Elisa, originally from Austin, TX, and Jenn, from San Diego, CA, quickly realized they shared not only a love for living in Baja and traveling but also a passion for empowering women to live happy, healthy, and wealthy lives.

Elisa (the "Rise") is passionate about personal development and wellness practices. She’s dedicated to guiding women through mindset shifts and personal transformation, helping them align their life and business goals.

Jenn (the "Thrive") brings her extensive experience in finance, marketing, and strategic business planning to help women and businesses grow with confidence and purpose.

Together, they created Rise & Thrive Club, a space where women can collaborate, network, and support each other in their personal and professional growth. While the community thrives on member-driven collaboration, Elisa and Jenn lead key programs and events designed to help women build their next chapter with confidence.

JENN SEEGER

Chief Marketing & Financial Officer

  • Over 20 years experience in the financial services and marketing industry

  • Founder, The Diva Center: Opened three resource centers for women in San Diego dedicated to helping women live a happy, healthy, wealthy life. DIVA stood for Driven, Intelligent, Vivacious, Achiever.

  • Named one of the Top “40 Under 40” Outstanding Young Leaders in San Diego

  • Trailblazer Award Finalist Nominee, National Association of Women Business Owners

  • Women Who Mean Business Award, San Diego Business Journal

  • Has held positions as the Chief Marketing Officer for many financial companies

  • Certified Master Mentor, Circle of Wealth System

  • BS in Financial Services, minor in Economics, and Certificate in Personal Financial Planning from San Diego State University (ranked #1 in her class)

  • Currently maintains a real estate license and property, casualty, life, and disability insurance licenses

ELISA RUEDA

Chief Transformation Officer

  • Over 10 years of experience in personal growth, leadership, and strategic development for women entrepreneurs.

  • Has traveled to 11 countries (Has lived in Italy, Thailand, Bali & Mexico) while working remote.

  • Founder of Cowork Popup Villas in Bali: Pioneered coworking and wellness experiences designed for remote entrepreneurs, blending business growth with personal well-being.

  • Founder of Rise & Thrive (version 1.0): Focused on wellness and personal development through curated experiences in Cabo.

  • Previous career in Organizational Change Development, specializing in helping companies and people navigate and implement large-scale transformations within organizational culture.

  • Program Director of SF Future Forum: Led a high-profile event and accelerator program centered around social impact pitches for the future of San Francisco.

  • Founder of WILD in Cabo: Bringing women in business together through dynamic content and networking in Cabo San Lucas.

  • Served as Producer for Don Hobbs' Expert Partners Gateway to Mastery, a program focused on mastering your brand, building your business, and propelling your life forward.

  • Transformation Coach and Entrepreneurial Journey Coach, specializing in guiding individuals from corporate life to entrepreneurship and a remote travel lifestyle. Elisa helps clients navigate mindset shifts, develop life visioning strategies, and achieve personal and professional growth.